MERCADEO Versión en español
iHeartMedia presents ANAs Multicultural Marketing and Diversity in November
Patricia Molina| 15 de octubre de 2014
iHeartMedia presenta ANA Mercadeo Multicultural y Diversidad en noviembre
The market is changing, and is crucial for marketers to know how to change their messages, adapt to new trends and be able to participate effectively in all marketing efforts.To do this, from November, 9th to 11th in Miami Beach, Florida, the conference of ANAs Muticultural Marketing and Diversity 2014, presented by iHeartMedia, will be held to hear what big brands like Toyota and the National Basketball Association are doing with their Total market strategies.In addition, as part of a panel discussion with leading vendors of Clorox, Kellogg’s, Dunkin ‘Brands and Kimberly-Clark, the details of a working group, led by AHAA and ANA, which is working to develop a guide for the share industry in creating and implementing a whole market approach. Other key topics covered include brand building in a multicultural and diverse world. Speakers like Wendy Clark, VP of Marketing and Strategy for Coca-Cola for North America, Javier Delgado-Granado, director of marketing for Wal-Mart Stores; Lizette Williams, leader of Multicultural Marketing for North America at Kimberly-Clark; JR Badian, VP of Digital Marketing and Media for MasterCard Worldwide; and Nuria Santamaria, Head of Multicultural Strategy at Twitter, will be present at the event that celebrates the diversity and cultures of the market.Follow the event with the hashtag #ANAMulti; and know more about the conference on its {webpage;http://www.ana.net/conference/show/id/MCC-NOV14?st3=141014multiconfnon}.
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